Search engine optimization (SEO) is the number one method for driving targeted local, national or global search engine traffic to your web site. SEO is also the most cost effective element of any Internet marketing strategy. Achieving a high ranking in the natural (or organic) results of top crawler-based search engines such as Google, Yahoo and MSN is free of charge.

Crawler-based search engines navigate through web sites and follow internal links from page to page, cataloging their content along the way. When a user searches for a particular keyword or keyword phrase, all sites pertinent to that search will be displayed in an order of relevancy determined by that search engine's algorithm. The key to achieving top rankings in these search results is optimizing your site's content and structure in a manner that is search engine friendly.

"How can search engine optimization work for my web site?"
Search Engine Seattle will research the keywords your local, national or global competitors' sites and microsites are being optimized for and will help you to determine which keyword phrases are most important for your business. We will assess the effectiveness of your site's current HTML structure and develop content optimized with keyword ratios that target high rankings for your keyword phrases on the most popular search engines in the marketplace: Google, Yahoo and MSN.

Contact us to learn more about developing optimized keyword content, microsites and our full array of local, national and global search engine marketing services and packages.